Monday, July 16, 2012

Coup for Yahoo

Marissa Mayer to be next President and CEO for Yahoo.  Former top Google employee for 13 years.  Accredited with look and feel of some of Google's most popular products, including Gmail.

Views new opportunity as "easy decision" to head one of the "best brands on the Internet."  Hopes to focus on creating great user experience and to attract key Silicon Valley talent.  Wants to leverage Yahoo's strengths: email, finance and sports and improve video broadband and mobile businesses.

Unlikely to make Yahoo direct competitor to Google in the world of search.  Views Yahoo's partnership with Microsoft as positive to date. 

Shares have fallen 41 percent over the last 5 years and Yahoo has experienced high turnover at top levels - let's see if Mayer is able to provide much needed direction for the currently "rudderless ship."


http://dealbook.nytimes.com/2012/07/16/googles-marissa-mayer-tapped-as-yahoos-chief/?emc=na

1 comment:

Charon Darris said...

This is a huge step for Ms. Mayer, but with a baby on the way and compounded woes of yahoo, she's got quite a task before her. At the core of her strength is her experience managing and developing products (like Google Search and Maps). Clearly, Ms. Mayer will have to flush out Yahoo's strategy/niche. The Yahoo finance and sports brands have long since been the bedrock of the company. She is likely to seek ways to expand those services. In addition, I'm sure this will not be the end of Google exists to Yahoo. With 15 years at Google, she'll need her team of supporters who know, understand, and move to her leadership style.

Shake up in Silicon Valley to come!