Do you love the produce and goods at farmer’s markets but your
local one just always closes up right when you get back from work? Another
great idea born in the Silicon Valley helps solve this problem if you live in
the San Francisco area. Good Eggs is an
online service where consumers can order farm fresh foods and goods from local
food producers that are delivered right to your door. The site accomplishes two goals: 1) it supports
the “local food system” and gives it another outlet to grow, 2) it makes local
food much more accessible to city dwellers.
There are about 40 vendors currently signed up to provide goods through
the site, some of which exclusively sell through Good Eggs, and they range from
farmers to local food artisans that sell anything from wood-fire baked breads
to pies that only use local ingredients.
The site is made even more robust by an events calendar and blog with
posts by relevant successful people in the food industry.
I think this is a great way to use technology and the
digital space to make quality goods more accessible to people while helping
local businesses and their passionate owners thrive. I checked out Good Eggs for myself to get a
feel for the site and loved the way it was set up. It’s fun without being overly crowded, and it’s
very easy to navigate. The homepage
lists the neighborhoods where Good Eggs currently delivers. Once you choose your neighborhood, a listing
of the participating vendors pops up. I
like that the images representing each vendor were of the people who actual
own and operate the small businesses – not of logos. This made the experience feel more
personal. Right under the image, the
site states the business’ name, a short description, and an indication as to
the delivery timing depending on when the order is placed. Good Eggs has clearly integrated their social
media strategy on the site, including facebook and twitter buttons at the top
of each page. I’ll be following
to find out when they’ll be expanding to NY. Everything looked and sounded so delicious
– I got hungry just navigating the site!
Full Article:
No comments:
Post a Comment