The presence of Digital Marketing continues its rapid global expansion and a new Israeli company has set its sights on the Arab Market. A largely untapped market, Sharq plans on bringing its international branding expertise to the Arab sector of the Israeli market.
The potential in this market is substantial as the money spent relative to population is less than 1/6 the resources allocated to other Israeli populations. Not to mention, studies show that Arabs are twice as likely as Israeli's Jews to read blogs and both use social at a similar rate.
As US companies continue their expansion abroad, the success of Sharq Meuda will be a highly touted move and could signal further expansion into this sector of the Middle East's market.
Read more: Digital marketing in Israel has overlooked Arab market - until now
Sean Breuner
The potential in this market is substantial as the money spent relative to population is less than 1/6 the resources allocated to other Israeli populations. Not to mention, studies show that Arabs are twice as likely as Israeli's Jews to read blogs and both use social at a similar rate.
As US companies continue their expansion abroad, the success of Sharq Meuda will be a highly touted move and could signal further expansion into this sector of the Middle East's market.
Read more: Digital marketing in Israel has overlooked Arab market - until now
Sean Breuner
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