While Foursquare may have been an innovator in combining location and mobile, one digital marketing exec thinks they should start over, from SCRATCH.
With Foursquare focused on growing a consumer ad business and recently rolling out an advertising platform focused on small businesses, Duncan, the CEO of PlaceIQ, believes Foursquare is driving down the wrong lane. Geotargeting, hyperlocal, and even geofencing are transforming the digital marketing space and Foursquare simply has not done enough to keep up.
These days it's all about data and targeting specific customers (specifically, those who have opted in). One of the best ways to accomplish this is through locational campaigns. Foursquare already has enough competition in the way of Facebook, Twitter, Instagram, etc... The last thing they need is to build their business around a dated model.
Read More: Foursqare, think again.
Sean Breuner
With Foursquare focused on growing a consumer ad business and recently rolling out an advertising platform focused on small businesses, Duncan, the CEO of PlaceIQ, believes Foursquare is driving down the wrong lane. Geotargeting, hyperlocal, and even geofencing are transforming the digital marketing space and Foursquare simply has not done enough to keep up.
These days it's all about data and targeting specific customers (specifically, those who have opted in). One of the best ways to accomplish this is through locational campaigns. Foursquare already has enough competition in the way of Facebook, Twitter, Instagram, etc... The last thing they need is to build their business around a dated model.
Read More: Foursqare, think again.
Sean Breuner
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