Digital Marketing and media impressions are at the core of most modern day marketing goals. To get specific results, many companies manage a mix of paid and earned digital outreach but rely heavily on paid and versus earned marketing. Anheuser-Busch however has recently announced that their digital marketing efforts show an even split between the two.
The company has chosen to use content to drive sales. The company's VP of Digital Marketing was quoted to say “How do you use digital to move the business? By increasing sales and improving brand health.”
http://www.dmnews.com/anheuser-busch-brands-media-goal-is-50-earned-says-digital-marketing-chief/article/318028/
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