Growing mobile commerce will boost holiday sales this year - so what?

Last year's mobile sales during the holiday season accounted for 16% of total online sales - this year, this figure is set to rise to 20% according to IBM's latest study.

In addition, 65% of shoppers are planning to 'webroom' - browse online before hitting the high street compared to 63% of shoppers planning to 'showroom' - browse in store then look for deals online according to Accenture's Holiday Shopping survey.

So how can retailers get the best Q4 out of the holiday season? by making sure that their campaigns are holiday ready!

Check out this article on accurately targeting mobile users with ads and this video on making sure you are making the most out of your campaigns.