Following Kate's post about sending email campaigns on Fridays, I decided to do a little research and look into the best times of day to send these campaigns out, which is apparently between 8-10am, and 3-4pm! Sending emails during this time ca increase average open rates and CTR by 6%!
Some fun facts include:
- 23.6% of all emails open occur within an hour of delivery and decrease to 4.8% after 4hours, and almost zero after 24hours, so choosing your time is important
- Almost 40% of all messages are sent between 6 a.m. and noon, therefore emails sent in the afternoon have more chances of being noticed, given that most emails get sent in the morning
Click here for more info: http://www.smartinsights.com/email-marketing/email-communications-strategy/best-time-email-campaign/
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