Drama Fever

At the October NYVM, Drama Fever presented their video platform. Think Hulu for Korean and Spanish soap operas. But instead of focusing on their platform and talking about their great traffic levels (not sure what is public, etc), they talked about the approach to advertising on their website. They hated the user experience of having to force a specially-sized image from ad network. The design just didn't fit their brand. Instead, they hired someone to actually negotiate ads directly with companies and use in-house designers to work with the advertiser to create a branded user experience. It was incredible to see how seamless they could integrate a revenue generating component that did not disrupt the website's clean design. I wonder if there is a way to scale the concept of delivering custom/design friendly ads by creating a middleman design team to assist a clean integration between the ad buyer and the ad displayer.