TechCrunch Disrupt Europe Hackathon saw Sam Gichuru and
Billy Odero spend the night working on a hack to help small businesses promote
themselves by tapping into social network influencers. The hack, called Twpple,
is designed to help smaller outlets, such as kebab shops, market stalls, hair
salons and any small businesses that haven’t built up its own digital following.
The hack uses Klout scores as a shortcut to identify
individuals with the most social cachet that the SMEs can then tap into. The
social influencers get paid for tweeting a series of messages which they would
word themselves) about the business or promotions they are running — with small
payments giving them an incentive to help businesses spread the word.
“If your Klout score is 25 you can get $2.50 for sending
three tweets,” said Gichuru, during his on stage pitch. “We have called
this ‘pay per influence.’”
--Prachi
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