Companies are embracing different forms of social media more and more to promote their brand and market their products. While we are still in the early stages of this type of interface many companies are doing the right things to attract customers and build a community of loyal followers. There are a few key takeaways from this article with one of the most important ones that companies cannot sound too corporate or stiff. If people are going to interact with a brand on social media they have to feel as if they are interacting with an actual person. The article quotes, "With 20 percent of adult Internet users active on Twitter, engaging Tweets are becoming increasingly important." Brands need to identify with their user base and be able to interact with them over social media in a human way.
Additionally, brands needs to stimulate conversation amongst a community of followers in order to create a community feeling where users bond around a specific brand. This is critical to building loyalty to a brand. There have been many successful companies who have done this, but amazingly there are many that have totally missed the boat on this.
For those companies who haven't woken up to the reality that this is the direction they must take when thinking about their marketing plans they need to wake up.
Read more at http://www.entrepreneur.com/article/229617
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