Ad Age interviewed the Brooklyn Nets CMO, Fred Mangione, about how he's using big data to further engage fans as well as expand the fan base outside of Brooklyn and to previous New Jersey fans.
Using social media and other digital platforms to understand consumer needs and create customized messaging will grow to become a necessity for companies to stay both relevant and competitive. Sports leagues such as the NBA are no different. The fans are consumers of high priced items including tickets, merchandise, content, etc. In the interview Mangione notes that the Orlando Magic have a team of eight people dedicated to understanding data on their fans. Using big data to understand the potential fan base outside of Brooklyn
(both in the other boroughs and the greater New York City area)
will be crucial to both engage and grow the fan base as well as
monetize the new brand.
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