Google's recent feat of topping $1000 per share came because of better-than-expected third quarter earnings, which were in large part due to increases in mobile advertising, allowing for the logical deduction that online marketers and advertisers should begin to take mobile advertising more seriously. Because of a sense of oversaturation on the web, Google has begun to point out the growth and developments in the mobile market. Even though the ads on mobile devices generally cost less because less people click on them, the proliferation of smartphones and devices, which seems like it will continue to grow, makes it a strong case to invest more in mobile advertising.
According to the New York Times: "Google’s quarterly numbers showed that its audience was spending more time on mobile devices. The traditional business of people clicking ads on desktop and laptop computers was flat last quarter, according to Search Agency, a digital marketing firm. Clicks on phones more than doubled, the research company said, while tablet clicks were up 63 percent."
These developments clearly show that it would be good sense for online marketers and advertisers to invest more in this growing market.
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