In my search I came across Vision Critical, a market research firm, that published “From Social to Sale,” a survey of social media purchasing trends. Some of the highlights from the research show that 38% of users purchase after sharing or favoriting on Facebook (either online or in-store) compared to 29% for Pinterest and 22% for Twitter. The stated reason for purchasing was that Facebook “alerted me to a sale,” whereas Pinteret provided additional information and Twitter identified a place to buy. A large amount of products bought were in the tech and electronics space as well as in food and drink.
In
researching how to become good at utilizing these resources and potentially
seeing some of these same results, I came to the conclusion that the process is
very similar to being good at dating.
You want to be able to communicate well, not get too emotional right
away, and not focus on yourself too much.
The communication component also involves being succinct and comfortable
in your writing but also inquisitive and sincere to develop a better
dialogue. It also means producing
interesting and reliable content that shows you are not completely out of the
ordinary and a trustworthy person.
Separately, it is also a good idea to talk to people you may not normally
because they could have a lot of friends that might be interested in you. Lastly, (sincerely) complimenting others is
just a good practice in general, but it also helps develop relationships, which
can help drive business or lead to more introductions, which can hopefully help
you realize your goals.
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