Although some speculate that email is becoming a thing of the past with new forms of communication becoming popular (think twitter) it is still a form of communication that is widely used, more so on mobile devices. Email marketing is a cheap tool but it hasn't kept pace with mobile. As the article points out, emails just don't cut it when it comes to keeping up with technology.
There are many problems with some of the biggest being:
Email are not optimized for mobile viewing and interaction.
Buttons are way too small.
People are forced to enlarge the screen and move things around to see the email
I agree that these things are annoying and I am perplexed at how few marketers are fixing this problem. This article gives some easy and pretty obvious solutions that I hope started getting used!
Read more: http://www.entrepreneur.com/article/229618#ixzz2jAsST0O8
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