TV and Apps

I was watching the VH1 biopic about TLC the other night (my girlfriend was watching it though it was pretty good). Towards the end during one of the commercial breaks VH1 made the typical promo that the movie would be playing again later that night. But then they added a twist. They said, download our app and watch the movie anytime for the next 24 hours. I loved the idea. Essentially, they were using their own film (for which they have the right to monetize in any fashion) to encourage downloads of their app which they can further monetize. It wasn't a "spend lots of money" idea, but rather a great way to expand your engagement with your audience.