I've attached a link to a new article on some interesting Digital Marketing stats. Some keys points:
- Triggered email open rates are four times higher than newsletters
- LinkIn is now responsible for 64% of all visits from social media channels to corporate websites
- Top websites provide a better UX
- Brands accounted for 40% of the 1000 most shared Instagram videos last month
- Internet display ad spend is up 27% globally
- The position of an online ad has the single largest impact on completion rates, with mid-roll ads 18.1% more likely to be completed than the same ad as a pre-roll.
Read more here:
http://econsultancy.com/us/blog/63658-10-interesting-digital-marketing-stats-we-ve-seen-this-week-59
- Triggered email open rates are four times higher than newsletters
- LinkIn is now responsible for 64% of all visits from social media channels to corporate websites
- Top websites provide a better UX
- Brands accounted for 40% of the 1000 most shared Instagram videos last month
- Internet display ad spend is up 27% globally
- The position of an online ad has the single largest impact on completion rates, with mid-roll ads 18.1% more likely to be completed than the same ad as a pre-roll.
Read more here:
http://econsultancy.com/us/blog/63658-10-interesting-digital-marketing-stats-we-ve-seen-this-week-59
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