Interlude

Last week I demoed my start-up at the NY Video Meetup. After I presented, I watched other companies demo. I will write a blog post for each. The first one I want to talk about it Interlude. It is awesome. Sequoia-backed, Israeli born, and a marketer's dream tool. Interlude built a platform where you can use real-time video to create A/B scenarios (up to a limited about). That probably sounds a little confusing so here's what they demoed to us. You are looking at cars to buy on the Ferrari website. You choose the Masserati, and the screen changes to a video of a yellow Masserati driving down a sun-soak street. In the upper left hand corner, there's a yellow, blue, and red dot. When you hover over the dot, the car in the video changes. When you click a dot, the video finishes up with your selected car chosen and then displays the next screen. Same deal, except this time you're selecting your car rims. Next screen is the end - where you sign-up for a test drive using your email address. It's beautifully executed, and the data they can collect is incredible. User preferences by time, location, and any other demographic info they can glean from a user. They could use the data to help improve the product - such as clothing - to better match your preferences. I have no doubt that they will be a very successful company by offering such a valuable to marketers.