Since beginning of 2014
Facebook seems to be paranoid about video. Everything is evolving about the
video content on the network. Let’s see.
Do you
like to watch videos on Facebook? Don’t worry, we will provide you more.
Recent updates to Facebook’s
newsfeed algorithm include a new video ranking system.
Until recently, the number of
likes and shares would determine the popularity of the video, and so would
determine if it would appear in someone’s newsfeed or not.
The main idea of the
new algorithm is that now Facebook takes into account if you actually watch the
video and if so how much of it did you watch and uses that information to
decide if that same video will appear, for example, in your friends’ feed.
Besides,
if you usually watch videos you probably like it, so Facebook will start
showing you more videos.
But if you are like me, and rarely see videos on
Facebook (only when all of my friends have shared I start to believe that it’s
worth to watch it), you will probably see less and less videos on your feed.
Thank you
for your data, we can now show you some ads.
Although it is a very
interesting update, it also has some valuable interest for Facebook.
Several news came out about Facebook
rolling out their video ads.
The algorithm described above is obviously very
useful considering this fact, since Facebook now tracks and knows who is
watching videos and who isn't, it can understand habits of watching videos, allowing
a much more successful result in this new ad feature.
The idea of the video ads on
Facebook as they were announced is 15-second Premium Video Ads that autoplay
soundless (unless you click on them).
With more information available
it will be possible to target people not only by their interests but also have
a better estimate if they will actually watch the video and click on it.
Is this
all? No. I want you to watch more videos
The overall video strategy is
changing. Your video experience on Facebook is evolving quickly.
Facebook is testing a new feature:
"related videos". The idea is to have something similar to Youtube,
where after you watch a video you have some new suggestions. Facebook is
currently testing this on mobile platforms.
An important remark is that apparently
this still doesn't include videos that are not directly uploaded to Facebook.
So all your shares of Youtube videos are not part of the new algorithm. Isn't that restricting the insights from all this?
Main sources and interesting articles about this:
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