In 2014 children are playing Minecraft (kind of virtual Lego), watching YouTube and playing with apps. Kids are more digital, but that doesn’t mean they’re abandoning traditional sources of entertainment in full.
The challenges facing children’s entertainment companies in
the next five years are tough and diverse, such as free entertainment via apps
that companies cannot monetized. Children’s app companies struggle to sell paid
apps, and worry about appropriate use of in-app purchases and/or advertising.
Nevertheless, a way out could be if the children’s
entertainment industry work more with
the emerging group of “kid-tech” startups. If uniting strengths they could
keep pace of digitalization and profit from social media platforms to deliver
on customized toys and entertainment.Discover the trends in the changing children’s entertainment industry.
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