Tuesday, July 08, 2014

Mobile is the biggest threat to the children’s entertainment industry

In 2014 children are playing Minecraft (kind of virtual Lego), watching YouTube and playing with apps. Kids are more digital, but that doesn’t mean they’re abandoning traditional sources of entertainment in full.

The challenges facing children’s entertainment companies in the next five years are tough and diverse, such as free entertainment via apps that companies cannot monetized. Children’s app companies struggle to sell paid apps, and worry about appropriate use of in-app purchases and/or advertising.
Nevertheless, a way out could be if the children’s entertainment industry work more with the emerging group of “kid-tech” startups. If uniting strengths they could keep pace of digitalization and profit from social media platforms to deliver on customized toys and entertainment.

Discover the trends in the changing children’s entertainment industry.

No comments: