Tuesday, July 08, 2014

Is Squarespace a disrupting force?



Squarespace disrupts two industries – web development and web hosting. For a flat fee starting from $8 a month, companies now get to build and host a slick website that would have otherwise cost thousands of dollars by hiring a web developer. Customers will even be able to integrate an e commerce platform into their website and have access to a custom domain so that their site will leave a professional impression. More recently, Squarespace also gave customers to ability to design a logo – potentially disrupting the design industry. 

While Squarespace is a relatively quick, economical and simple way to establish a presence in the web, it might not appeal to medium to large sized companies. These firms need to establish a unique identity and therefore cannot rely on templates and generic logos. Squarespace might provide a certain degree of customization, but there is only a finite number of permutations before two sites or logos start to look similar. Undoubtedly, web developers and designers still have a market that comprises of these larger firms, but unfortunately the pie for them will continue to shrink as sites like Squarespace become more sophisticated.

No comments: