Information technology is changing the music industry. Not
only the way audience discover and consume music has changed, but also
companies arm themselves with new technology in order to win the competition in
the industry. Streaming media service providers have seen a bright future ahead
of them when they promote music through algorithm recommendation. Moreover,
current content providers have also been driven by the growth of digital
technology. They announce partnership with industry-leading software service.
In addition, their social data in their servers are increasing in scales of TB.
The discovery of music and even the discovery of the music
artists greatly depend on the development of digitalization in the future.
Algorithm is discovered after Mixtape. It is now one of the
most influential tools in discovering new music. In different types of swebsites and applications with countless playlists
built up by algorithm and recommendations to target audience, the well-known
Spotify, iTunes, Last.fm, Pandora, Amazon and YouTube are just tip of the
iceberg. Active listeners can use the service to find their favorite musicians
and more types of their favorite genres; passive listeners only need to click
the mouse to listen to the endless music on the playlist. With the growing competition
in the streaming media industry, Robust Recommendation, a currently more
efficient recommendation algorithm, becomes an indispensable daily product.
Musicians and Twitter are closely related to each other. In
April 2013, this association created an independent application, Twitter #Music,
that can discover music. However, with such a strong of purpose, the service received
a passive result. It barely attracted any users. In this cooperation, Twitter #Music intended to gain some strength and reputation in its weak arena. By using
the data, supervisor Bob "Moz" Moczydlowsky in Twitter’s music
department hopes that he and his team could design an advanced A & R
strategic marketing tool to guide artists and music industry investors. He
wants to build a service that "everyone can be profitable in business
services in the music industry."
https://www.youtube.com/watch?v=LfF8nLZ2nLw
https://music.twitter.com/
http://www.hypebot.com/hypebot/2013/08/12-tips-for-promoting-your-music-on-twitter.html
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