Monday, July 07, 2014

Online video ad battle

The online video advertisement market is growing fast, and two of the biggest players in the digital ad marketplace, Google and Facebook are fighting to win the battle.
Google acquired the eight-year old video ad technology company mDialog, and a few weeks later, Facebook announced the acquisition of a seven-year old video-ad company LiveRail.
Both companies are trying to capitalize on the rise of the online video ad industry which is expected to show higher growth rates than the traditional television ad market, according to Paul Ritter, chief research officer at Interactive Media Strategies.
In fact, online videos are far away from a major threat to television's dominance. The U.S. online video advertising industry could grow to $8.1 billion by 2018 whereas television attracted more than $66 billion last year. In other words, the growth rate in online video could be enormRitter forecasted the growth rate of online video in 2014 will likely "exceed 50% over last year." Moreover, he predicts this robust trend will go "for many years."
Source)http://www.thestreet.com/story/12765413/1/google-facebook-battle-over-exploding-online-video-ad-revenue.html


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