Among trillions of online banner ads, how to make yours standout? It is extremely important to your digital campaign. Many factors such as creative, targeting the right audience and advertising on the right websites should be strategically considered. Long conversation in short, banner ads are usually an effective way to reach the target audience, but why?
1.) The majority of advertising exposure occurs when the audience's attention is focused elsewhere, such as while browsing a web site. However, a new study reveals that even this incidental exposure to advertising has a positive effect on consumer attitudes. “Effects of mere exposure are expected to grow in a marketplace where consumers' attention is often focused elsewhere. Regardless of measured click-through rates, banner ads still create a favorable attitude toward the ad due to repeated exposure.” (Journal of Consumer Research)
2.) Research shows that consumers engage with banner ads more than TV or outdoor ads. Banner ad CTRs average at 0.07% (Digiday). TV response rate is 0.05%, according to Nielsen. Outdoor has a 0.03% response rate (Digiday). Radio, which lacks the visual component of the other three media, has a response rate of 0.13% according to Arbitron.
3.) Banner ads have the ability to hyper-target by age, lifestyle, and geography better than most other mediums. Maybe that’s why eMarketer projects the top five sellers of display advertising to generate $18.6 billion in the U.S. alone in 2013, a 20 percent increase from 2011. The ad tech industry, tapping into new pools of data and efficient distribution systems, is making display advertising more efficient and more targeted. By 2015, eMarketer predicts that display will overtake search ads as the top online ad segment.
4.) Video and display advertising are effective at driving a significant lift in site visitation and SEO, even in the face of minimal clicks on ads.
5.) It’s all about ROI. Marketers continue to pour billions into banner ads due the sheer scale and efficiency. Low CPMs, compared to other media, mean that marketers can afford a high volume of impressions at a relatively low cost. When you combine the business generated directly by clicks with the “collateral damage” that occurs beyond the click, most advertisers find the investment is worth it.
These statistics should provide you with an understanding that banner ads do work. With the right planning and creation of a digital display campaign, banner ads can have a very positive impact on your business’s marketing efforts. Banner ads allow you to reach hundreds of thousands of consumers for a relatively low cost. However, remember that banner ads are just one of the many elements that go into creating a successful marketing campaign for your business.
1.) The majority of advertising exposure occurs when the audience's attention is focused elsewhere, such as while browsing a web site. However, a new study reveals that even this incidental exposure to advertising has a positive effect on consumer attitudes. “Effects of mere exposure are expected to grow in a marketplace where consumers' attention is often focused elsewhere. Regardless of measured click-through rates, banner ads still create a favorable attitude toward the ad due to repeated exposure.” (Journal of Consumer Research)
2.) Research shows that consumers engage with banner ads more than TV or outdoor ads. Banner ad CTRs average at 0.07% (Digiday). TV response rate is 0.05%, according to Nielsen. Outdoor has a 0.03% response rate (Digiday). Radio, which lacks the visual component of the other three media, has a response rate of 0.13% according to Arbitron.
3.) Banner ads have the ability to hyper-target by age, lifestyle, and geography better than most other mediums. Maybe that’s why eMarketer projects the top five sellers of display advertising to generate $18.6 billion in the U.S. alone in 2013, a 20 percent increase from 2011. The ad tech industry, tapping into new pools of data and efficient distribution systems, is making display advertising more efficient and more targeted. By 2015, eMarketer predicts that display will overtake search ads as the top online ad segment.
4.) Video and display advertising are effective at driving a significant lift in site visitation and SEO, even in the face of minimal clicks on ads.
5.) It’s all about ROI. Marketers continue to pour billions into banner ads due the sheer scale and efficiency. Low CPMs, compared to other media, mean that marketers can afford a high volume of impressions at a relatively low cost. When you combine the business generated directly by clicks with the “collateral damage” that occurs beyond the click, most advertisers find the investment is worth it.
These statistics should provide you with an understanding that banner ads do work. With the right planning and creation of a digital display campaign, banner ads can have a very positive impact on your business’s marketing efforts. Banner ads allow you to reach hundreds of thousands of consumers for a relatively low cost. However, remember that banner ads are just one of the many elements that go into creating a successful marketing campaign for your business.
source
http://www.dcmarketingpro.com/blog/bid/317738/5-Reasons-Why-Banner-Ads-Work
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