Tuesday, November 17, 2015

AdBlock Plus will let external committee decide what are "Acceptable Ads"

Eyeo, the company behind the ad blocker, currently allows some ads to be displayed since they follow basic guidelines that they consider not affect the user experience.

Wall street Journal reports that ads from 700 companies can go through the filter. But 70 of them make payments to Eyeo to be open this list.

In this scenario, the company announced that a board comprised of representatives from media brands, online publishers, advertising agencies and consumers. The company thinks that in this way, they will be able to choose Acceptable Ads in an independent way at the same time they are able to update their criteria and guidelines, evolving along with online advertising.

In my opinion, this is a very good solution that is a light at the end of the tunnel for this problem that increasingly affects online ads. If consumers and publishers can agree on what is acceptable, a sustainable future for online ads seems possible, allowing consumers to obtain free content.

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