Hi All,
Wanted to share a quick note regarding the ethical aspects of social media marketing. A piece earlier today in The Guardien ( link below) suggest that companies use ever younger influencers to market their products to teenager. Whether or not marketing and advertising towards children is ok as a business practice depends a lot on how they are being influenced. When seeing obvious commercials on TV promoting clothing or toys, there seems to be little issues, however, how do we feel about a depending on 12-15 year old to be able to recognize an influencer post that a company has paid for vs a genuine post from a slightly more influential friend?
The question that arises is whether we need to put rules around marketing implicitly through influencers when it is targeting children. Suggest we think about clear transparency as well as some basic rules around type of product.
http://www.theguardian.com/sustainable-business/2015/nov/24/essena-oneill-kids-spot-covert-marketing-social-media-instagram
Tomas
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