Five Keys to Nailing Social Video Strategy from the NBA, MLS and Fox Sports

This article does a nice job of framing the challenge leagues, teams and companies face in dissecting the cumbersome world of social media strategy. For instance, the type of content that resonates as a story told on Snapchat isn't necessarily the type of content that'll do well as a moment on twitter. In similar fashion, an Instagram post doesn't necessarily have quite the same impact on Facebook. This conundrum poses the challenge of configuring how to navigate the social media landscape particular when companies know this is an important medium through which to communicate with customers/consumers/fans. At last month's Hashtag SportsFest, executives from the NBA, MLS and Fox sports shared insights on winning social media strategies in an extremely competitive space:

• Engaging fans with content such as highlights in real time is a strategy that particular resonates with the millennial tech-savvy sports consumer  
• Prime time content pushes around major events such as MLS' Decision Day which essentially was a successful attempt to 'socially' cover all relevant incidences on the final day of the regular season that ultimately decided which companies made the playoffs 
• Leveraging the community and following of key personalities and anchors is key to social media success. Examples such as Steven A. Smith, Skip Bayless, Katie Nolan and Clay Travis demonstrate that when journalistic personalities have a clear message and perspective, they are able to drive a level of engagement that in of itself
• It's essential to get comfortable experimenting as the social media game (to some extent) is about throwing a few different attempts at the wall and seeing what sticks

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