Demographics and behavior are very useful tools that Facebook offers to advertisers so they can target their ads to specific potential customers. The narrower the target group is, the higher the quality of the leads you get, one would think.
To help its retailers target holiday shoppers, Facebook added this category under the "behaviors" section in "Seasonal and Events". It will run from from Thanksgiving through New Year's day. This is not the first time that the social network offers temporary categories: same system was put in place for the Super Bowl.
How will Facebook know you are a holiday shopper? They will go through your stuff, looking for holiday related keywords in the content you generate. In my view, while posting with this keywords may lead to holiday shoppers, it doesn't seem like a strong connection between those two behaviors. So I think that advertisers should be mindful about using this new targeting tool, as they may be zeroing in on people who like to talk about Thanksgiving, but don't spend a dollar in the meantime.
Read more:
Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers
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