Spotify is competing with Apple Music, Pandora, etc. for the attention of music listeners. They are also stepping up their game when it comes to making the platform more attractive for artists, because a music platform without content would be boring. Spotify just launched a beta version of an analytics tool, which allows artists to get deeper insights on their listeners.
http://www.wsj.com/articles/spotify-to-offer-artists-data-on-fans-1447768800
A disaster like the Taylor Swift retreat has to be avoided to stay relevant. Dual audiences are becoming more and more relevant. Uber for example sees their primary customer group are drivers, not riders. Another sign that power is shifting towards suppliers of content?
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