91% of smartphone owners have their device in arms' reach 24/7. This means, though, is that we need to be prepared to handle our customers at all times. Shopping, product support, service issues, and plain ol' complaints need to be managed so that customers also see you as available when they want you as well.
With this, there are certain key things that marketers need to identify in order to get to the customer:
1) Identify the mobile usage habits of the customer
2) Customization and self expression
3) Localization
4) Simplification
https://econsultancy.com/blog/65928-five-new-mobile-marketing-strategies-for-2015/
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