Big companies like Google, Apple, Microsoft and FB are trying to develop their technology around voice based search. While Apple has Siri, Microsoft has Cortana and from recent developments, seems like Google has been able to improve its technology and make it better than its competitors. Read more about it here: http://techcrunch.com/2015/11/16/google-voice-search-gets-smarter-now-understands-complex-questions-and-their-meaning/. As this technology becomes more widely accepted and becomes more ubiquitous, it will lead to a paradigm shift for digital marketers.
Today, the staple of digital marketing is search (SEO and SEM) and it is based primarily on content and keywords. However, in the digital world dominated by technology that use voice and language for search, what would be the new frontiers to conquer? Also, the algorithm behind voice based technologies would be very different from that of text based search. Digital marketers will have to start thinking about how they can optimize their resources to be most effective in such a scenario. Not only will they have to follow the evolution of these technologies more closely, but also think about ways in which they would be able to offer better services to their customers (companies using services of digital marketers) who want to reach out to their target consumers.
Today, the staple of digital marketing is search (SEO and SEM) and it is based primarily on content and keywords. However, in the digital world dominated by technology that use voice and language for search, what would be the new frontiers to conquer? Also, the algorithm behind voice based technologies would be very different from that of text based search. Digital marketers will have to start thinking about how they can optimize their resources to be most effective in such a scenario. Not only will they have to follow the evolution of these technologies more closely, but also think about ways in which they would be able to offer better services to their customers (companies using services of digital marketers) who want to reach out to their target consumers.
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