Tuesday, November 24, 2015

GOOGLE's Quest to become market leader in Deep Search

Continuing my previous posts on Google's quest to search content within apps, the current post discusses Google's new technology of using an app without downloading on your mobile phone. Google wants to give the same experience to a user without actually having an app on the phone. Idea here is that Google will have access to all the content generated within the app

Major challenge here is to ensure that user experience is not degraded because of low internet speeds. Within micro seconds this technology has to capture every move that a user makes, send it to Google's servers, generate an appropriate response and create UI changes on a mobile phone. This technology has currently been deployed for a select few Android apps but if successfull, it would be rolled out universally. With this technology, app developers do not need to insert special code into their apps to make Google search work with their apps.

Google is attacking deep search problem at multiple levels - some of the strategies were discussed in my previous posts. Google is expanding Chrome's capability to support mobile websites, partnering with companies like Facebook and Flipkart to enable better search and streaming apps like videos with this new technology. All the above strategies demonstrate 2 things - threat perceived by Google because of mobile app proliferation and Google's out-of-the-box thinking. 

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