It was reported that online was for the first time generating more sales than traditional offline channels during the annual black friday sale. This is yet another sign for how fast shopper habits are changing. More and more people appreciate the convenience of online shopping, many deals were also already available ahead of time. I think this is a very interesting development - what is the purpose of cyber monday if the deals are already happening online a couple of days earlier?
Where did you do your black friday shopping?
WSJ for more details: http://www.wsj.com/articles/online-shopping-tops-stores-on-black-friday-weekend-1448832594?mod=LS1
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