Social media holiday marketing campaigns by Macy’s and Target

As Thanksgiving and Christmas are coming, retailers are ramping up holiday marketing campaigns by all channels, including social media.

Macy’s is running campaigns with elements that track and retarget users across Instagram and Facebook, taking advantage of their shared ad platform. Macy’s also coordinates with marketing efforts between Facebook and Instagram, to target the customers who engaged with the first ad unit.

Target is raising its social media budget 30% for campaigns on Snapchat, Instagram and Facebook. And advertising on Snapchat will becomes the first choice for Target, with a Thanksgiving-themed geofilter for US users and a new holiday-themed geofilter each day through Christmas.

In terms of social media, Facebook and Instagram also lauched some new functions to better promote holiday campaigns. Facebook’s new “Shopping” sections on the site and app can curate advertisers’ products in a single place side by sede with its familiar News and Groups. 

http://www.retaildive.com/news/macys-and-target-are-ramping-up-their-social-media-holiday-marketing-campa-1/409786/

http://www.adweek.com/news/technology/how-macys-will-target-its-facebook-and-instagram-ads-holidays-168243