Brick-And-Mortar Stores Are Finding New Uses for Smartphones

It is widely known how online shopping and the advancement of Amazon has affected traditional brick-and-mortar stores. This pressure make traditional stores innovate on how they interact with the consumers.
Some examples of this innovation are:

•  Macy's helps its customers find the product they are seeking in-store through their smartphone app.
• JC Penny allow customer snap pictures of a product they see on another customer in-store and tell them if it is available to buy
• Staples is working on an app to let users compare prices against amazon and other stores

The objective of this stores has a dual mission, fight onlines sales and try preventing customers find deals online while shopping at their sotres.

There is no doubt that brick-and-mortar stores face tough challenges. They will need to keep innovating and offer customers a different value proposition in order to capture them.

You cna find out more at: http://www.entrepreneur.com/article/253187