Facebook has recently launched 'Work Chat', a messenger chat version of Facebook at Work. Facebook at Work is the enterprise version of Facebook rolled out in a testing mode to about 300 organizations. Work chat allows its users to communicate in one-on-one and group chats with colleagues, share documents and do voice calls. Facebook at Work is going to compete in the work place collaboration and communication space, currently dominated by players such as Slack and Microsoft's Yammer.
Facebook has the advantage of being very familiar to all users already and that could drive the uptake in using Facebook at Work and Work Chat as preferred workplace communication tools. However, on the flip side Facebook is entrenched as part of peoples' personal lives and it could be difficult for people to switch between their personal and professional Facebook accounts. The association of Facebook as a tool to take time off from work could also be a hindrance to get people to use Facebook for work.
With Facebook's plans of launching Facebook at work full scale soon, it would be interesting to see how the competition plays out and how established players including Microsoft fare. Eventually, this service can be a replacement for workplace e-mail too.
Source: http://www.forbes.com/sites/theopriestley/2015/11/24/killing-email-can-facebook-at-work-succeed-where-others-have-failed/
http://androidcommunity.com/facebook-at-work-debuts-work-chat-in-its-private-testing-mode-20151123/
http://www.networksasia.net/article/facebook-starts-testing-long-awaited-work-chat-app-businesses.1448329266
Facebook has the advantage of being very familiar to all users already and that could drive the uptake in using Facebook at Work and Work Chat as preferred workplace communication tools. However, on the flip side Facebook is entrenched as part of peoples' personal lives and it could be difficult for people to switch between their personal and professional Facebook accounts. The association of Facebook as a tool to take time off from work could also be a hindrance to get people to use Facebook for work.
With Facebook's plans of launching Facebook at work full scale soon, it would be interesting to see how the competition plays out and how established players including Microsoft fare. Eventually, this service can be a replacement for workplace e-mail too.
Source: http://www.forbes.com/sites/theopriestley/2015/11/24/killing-email-can-facebook-at-work-succeed-where-others-have-failed/
http://androidcommunity.com/facebook-at-work-debuts-work-chat-in-its-private-testing-mode-20151123/
http://www.networksasia.net/article/facebook-starts-testing-long-awaited-work-chat-app-businesses.1448329266
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