Tuesday, November 17, 2015

Yahoo Introduces Product Ads for Search and Display with Major Retailers

The once dominant search engine is seeking new ways to generate advertising revenue with an intriguing, and potentially highly engaging ad format - image-based product ads, which already exist on Google and Bing. With Product Ads, advertisers have the ability to reach across the web with rich images of the products. A handful of retailers are already trying out this format on Yahoo, and early advertisers on Yahoo's Product Ads have seen 20% higher conversion rates and more than 30% lower cost per acquisition, optimizing for both impact and cost. One retailer with Product Ads on Yahoo has already been seeing as high as a 14-to-1 return on ad spend. Frankly, it is surprising that Yahoo created this advertising format so late, as Google has experienced much success with product ads, which accounted for 60% of all Google's non-brand traffic in Q3.


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