When is Digital Marketing Really Digital Marketing... a Lesson in Customer Centricity

The question is a bit philosophical at first. But practically every marketing technique nowadays have a digital element to it.

Sampling is probably the best way to understand the strength of digital marketing - the main differentiator, if that's a word. Understanding the usage patterns of products of the right consumer, and also getting the product/service into the hands of customer in the first place.

Food for thought: "Your customer doesn't care how much you know until they know how much you care." - Damon Richards

It's not about big data and knowing a lot about the details of a customer. It's about the effort of really understanding the customer and caring about their user experience and purchasing journey. 

http://www.huffingtonpost.com/david-sable/when-is-digital-marketing_b_8633532.html