The impact of wearable devices on digital marketing

The impact of wearable devices on digital marketing

 

Wearable devices understanding is very important to stay ahead of the curve in digital marketing.  Specially because “Wearable tech companies could see growth from 33 million units sold in 2014 to 148 million units sold in 2019.” The major impact will be in:

• Social media: now that customers will wear the technology, users will consume, share and interact differently with content. Social networking sites will have to adapt to the different technologies and surface will probably be different, so brands have to adapt to offer wearable-specific features.
• Data and analytics: wearable technology will gather much more information about consumers. For example, technology that measures heart rate could sell their data to sports brands or vitamin brands. Companies will have to invest more time and money on analyzing this data to take advantage at digital marketing.
• App development: with new apps specific to the wearable technology there would be new ways to do display advertising.
• Search: each wearable technology has a different screen size, so search is going to be affected. For example, if the screen size is smaller people will use more voice search where people tend to speak much longer keyphrases than they would be willing to type.

Sources: ImFORZA, http://blogs.imediaconnection.com/