Tuesday, November 17, 2015

Facebook allows Google’s deep link

Facebook and Google have reached an agreement recently that Facebook allows Google to “crawl and index” information on its Android mobile app. This is a kind of large break through, which acts as a bridged between search on the web and apps.

Actually this is a win-win strategy and may become open a new page for both social media and web search engine.


For Facebook, it gets more free traffic from Google, who dominates the web search service. For Google, it tends to show more comprehensive contents that might satisfy what people are searching for. Due to Google App Indexing, Google can directly jump people from a web page into a publisher’s app with the same content. Meanwhile, this move will encourage other publishers, such as Instagram and Twitter, to make use of it, and this can be a better experience for Google’s mobile users. "Whether you're searching for a movie, an apartment, restaurant, shoes, news article, book, recipe, or even a job, you can now go directly to the relevant content within apps that you've installed on your phone."

No comments: