Facebook and Google have reached an agreement recently that
Facebook allows Google to “crawl and index” information on its Android mobile
app. This is a kind of large break through, which acts as a bridged between
search on the web and apps.
Actually this is a win-win strategy and may become open a
new page for both social media and web search engine.
For Facebook, it gets more free traffic from Google, who
dominates the web search service. For Google, it tends to show more
comprehensive contents that might satisfy what people are searching for. Due to
Google App Indexing, Google can directly jump people from a web page into a
publisher’s app with the same content. Meanwhile, this move will encourage
other publishers, such as Instagram and Twitter, to make use of it, and this
can be a better experience for Google’s mobile users. "Whether you're
searching for a movie, an apartment, restaurant, shoes, news article, book,
recipe, or even a job, you can now go directly to the relevant content within
apps that you've installed on your phone."
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