I thought this was an interesting article about the ways that media companies are fighting for share of the digital streaming service business by targeting college students. At TCU, HBOGo is free for all students living in residence halls at no cost to the university or the students. HBO realized that the residence halls were already paying for a cable subscription for all of their residence halls. They then decided that, since the "bill" was already being paid for and most students were watching content on streaming services like Hulu and Netflix, they should extend this deal to the students there. I think this is a great marketing strategy by HBO to attract the exact demographic that is watching content mostly through streaming services. I think we will begin to see a lot more competitive pricing tactics by streaming services for networks and providers as more and more consumers go online to get their content. This is just the beginning of a new form of competitive marketing.
Link: https://www.tcu360.com/2015/11/hbo-go-launches-for-on-campus-students/
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