As an avid soccer fan, I found this article particularly cool. Real Madrid, arguably the biggest club in all of Sports, has recently re-emphasized its priority on social media expansion by becoming the first individual sports club with an "Official Story" on Snapchat. Fittingly, the first official live story was captured this past weekend during 'El Clasico' against FC Barcelona whereby fans were given the opportunity to submit live shots from the game through a Live Story option. Submitted shots have the potential to be selected as part of the story that will be curated by a dedicated team at Snapchat. While the goal isn't necessarily to monetize anytime soon, I thought this is yet another example of how leading companies (franchises) are finding new and creative ways to engage with consumers/fans and create interesting content in the process.
Link to article: http://www.forbes.com/sites/darrenheitner/2015/11/18/cool-story-real-madrid-partners-with-snapchat/
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