It feels to me like Black Friday has been getting pushed earlier and earlier in the year. For marketers, this is always amazing news but how do you differentiate your brand from all the noise and reach / be relevant to your target customer.
http://adage.com/article/digitalnext/data-targeting-offers-boost-holiday-sales/301192/
http://adage.com/article/digitalnext/data-targeting-offers-boost-holiday-sales/301192/
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