Currently Facebook is the leader in social media marketing given its strong and active user base, however, Tsu may be upsetting the balance. Tsu's unique ad model is based on splitting ad revenue with users (content creators).
Tsu's model motivates the production of original content and incentivizes its users to invite more members to the community. Given the success that advertisers have on this platform in terms of engaging content creation, it seems as though other social media sites may benefit from adopting this ad model. As the popularity of user generated content grows, it seems likely that Facebook/Instagram/Twitter sites need to evolve their ad-models to inspire continuous publication of content.
http://www.skyword.com/contentstandard/news/social-media-marketing-has-a-new-competitor-drawing-action-from-facebook/
Vincent Verdeschi
No comments:
Post a Comment