Would you feel comfortable if someone is tracking apps you
are using? While Facebook is criticized about its privacy issues, it is
launching a new type of mobile advertising that targets consumers based on the
apps they use, pushing the limits of how companies track what people do on
their phones.
Both Apple and Google track user’s mobile apps but they
approach and targeting differently. Apple would follow what users download from
iTunes. Google said it would not target ads based on the data. So neither of
them track what people do in their apps to target ads.
Facebook has been under pressure to ramp up revenue through
mobile devices. It becomes more aggressive about attracting mobile users and
find ways for ads to reach them. But given the privacy concerns, Facebook needs
to find a balance point to avoid strong reaction from facebook users. But on
the other hand, the number of facebook users continues to grow. it s very
difficult for them to leave. Facebook push users to share more, gauge their
reaction, and then if their reaction is too strong or too hot, facebook then
pull back. Anyway, it seems facebook is searching for all possibilities to
monetize information it has on hundreds of millions of users.
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