A new report from Forrester Research revealed interesting information. In general, Baby Boomers seem not to be so interested in the social computing and web2.0 technology. However, in fact, more than 60 percent of those in this generation actively consume socially created content like blogs, videos, podcasts, and forums. Furthermore, the percentage of those participating is on the rise.
An implication for companies wanting to reach out to the generation is that creating blogs or videos that relate to the life or work-style of Boomers could be attractive way to reach the generation, as Forrester suggests. Marketers can also look into reaching Boomers through social networks - specifically those favored by this generation like Classmates Online, Eons, BOOMj.com, TeeBeeDee, and even the AARP's online community. There is some participation in these social spaces now, but even more growth is expected over the next 12-month period.
Source(ReadWriteWeb:Sarah Perez Feb.20)
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