Muji (無印良品) is a Japanese retail company which sells a wide variety of household and consumer goods. Muji is distinguished by its design minimalism, emphasizes on recycling, avoidance of waste in production and packaging and no-logo or ''no-brand'' policy. In 2009, Muji introduced all its products line on-line through The PlayMuji Calendar. The calendar displays a different product everyday with a short video that shows how to use it and provides a close look at its details. You could use this site to discover new product ideas( Muji has tons of original ideas and they are practical) or simply learn how does Muji makes your life easier. A screensaver is offered to downloaded to retrieve the site.
I like Muji very much. I have a lot of their products and I used to collect their catalogues every season. They simply offer inspiration of lives, makes trivia less daunting, and smartly solve the problem. The PlayMuji site plays the function of catalogues. It is well-designed and in line with Muji Brand. Moreover, the idea of making Muji products part of your lives seems very convincing through online demonstration because people easily grasp their product solutions. You can even envision you're using any of the product and feel inspired. This also break the barrier of language. Through visualization, everybody can understand it without further explanation.
The last but not the least thing is that you can find a link to the online store that allows you to purchase. This site works smoothly to combine brand communication with e-commerce and leaves a pleasant experience whether you make the transaction or not. But I am sure you will put Muji on your top list in next shopping.
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