Digital media has effectively taken over the market that once belonged to print magazines and newspapers—a fact that surprises no one at this point, including those magazine publishers (who, in fact, took a while to catch on to this inevitable reality).
So it’s particularly innovative that magazines may now be embracing digital media as a way to make back some of the revenue stream they’ve lost. AdAge.com announced recently that “Synapse, a Time Inc. division that sells subscriptions for many publishers, is collaborating with Alvenda, a company that builds e-commerce applications, to introduce a system letting Facebook users buy print magazine subscriptions without leaving the site or even the Facebook news feed.”
Where you currently see only the beginning text and a link to an outside article, the new feature would allow Facebook users to expand the link and read the entire article—including ads and an option to subscribe—without leaving the news feed.
If half the allure of e-commerce is its ease, this is a great idea. Now the 450 million+ who log onto Facebook each day for news feed fodder and status updates can get their news, features, and human interest articles at the same time. (Facebook won’t be taking any cut of the revenue generated).
So it’s particularly innovative that magazines may now be embracing digital media as a way to make back some of the revenue stream they’ve lost. AdAge.com announced recently that “Synapse, a Time Inc. division that sells subscriptions for many publishers, is collaborating with Alvenda, a company that builds e-commerce applications, to introduce a system letting Facebook users buy print magazine subscriptions without leaving the site or even the Facebook news feed.”Where you currently see only the beginning text and a link to an outside article, the new feature would allow Facebook users to expand the link and read the entire article—including ads and an option to subscribe—without leaving the news feed.
If half the allure of e-commerce is its ease, this is a great idea. Now the 450 million+ who log onto Facebook each day for news feed fodder and status updates can get their news, features, and human interest articles at the same time. (Facebook won’t be taking any cut of the revenue generated).
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