While we are all familiar with the application of social media marketing in consumer product segments, B2B companies are hopping on the bandwagon too. Here are a couple ideas for using social media in B2B settings:
http://mashable.com/2010/05/20/facebook-b2b-tips/
http://mashable.com/2010/03/25/b2b-marketer-lessons/
1. Use social media to make your business more human and create a relationship with customers.
2. B2B customers buy based on expertise, use social media to demonstrate your expertise in your market.
3. Allow customers to ask questions and get support through your Facebook page.
4. Set up a shopping tab on your Facebook page to drive customers to your e-commerce site.
5. Take orders through Twitter.
6. Use Twitter to address customer service issues.
If you decide to use social media marketing, make sure to maintain control of the way your company image is communicated. Construct guidelines for you employees regarding the what and how of social media communication.
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