Here's a video on social media stats worth checking out:
One of the interesting notes was that 25% of search results for the world's 20 largest brands are links to user-generated content.
It's perhaps an understatement to say that the ability to capture the positives and fend off the negatives in the online sphere is becoming increasingly important to brand success. In fact, companies are developing Emergency Response plans in order to identify and react to negative conversation or social media chains.
The Social Media and the Big W site outlines how brands can utilize a Social Media Alert and Response Team (SMART) to quickly and effectively respond to these situations, and how the process for response differs based on demographics (younger audiences require a faster response) and the size of the company's social media presence.
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