Social Media simply emphasizing Traditional Media?

I read an interesting article about how much of the “buzz” generated by social media is focused on content generated by traditional media, specifically television. The author comments on how his social media trend-analysis for AdAge.com indicates that we actually spend a lot of our online time talking about things that happen in the television world. For example, Betty White was all over Twitter after her appearance on SNL.

The videos that I hear about through emails, Facebook posts, and other recommendations through my social networks tend to be funny clips from TV shows or commercials that are now available over the internet as opposed to videos that were produced purely for online viewing. (We’re still passing around old clips of the Chappelle Show!) Likewise, I may be more likely to tune into - or more likely, DVR - a particular TV show after hearing about a scheduled guest star or plot twist online.

Although television was at first resistant to make content available online, it now seems that embracing the social media gossip world can help keep the traditional TV world buzzing.

Original article:

http://adage.com/mediaworks/article?article_id=143875